Published: December 30, 2025

Articles

Adoption of Third-Party E-Commerce Platforms by Small Retail Businesses in Nigeria: Benefits, Barriers, and Business Implications

10.33422/fba.v4i2.1095
1-13 Stephen A Okoronkwo, Samuel O Joseph
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DOI: https://doi.org/10.33422/fba.v4i2.1095

Cyber Risk and Banks Profitability: A Machine Learning Approach

10.33422/fba.v4i2.1119
14-33 Mohamed Abdelraouf, Farid Muharram
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DOI: https://doi.org/10.33422/fba.v4i2.1119

Strategic Group Analysis in the Tourism Industry: A Destination’s perspective

10.33422/fba.v4i2.1171
34-43 Georgios Tsoupros, Sotirios Varelas, Ioannis Anastasopoulos
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DOI: https://doi.org/10.33422/fba.v4i2.1171

Augmented Reality in Fashion Retail: Platform-dependent Acceptance by Generation Z Customers

10.33422/fba.v4i2.1190
44-60 Jens Kai Perret, Anja Lewald, Meike Terstiege
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DOI: https://doi.org/10.33422/fba.v4i2.1190