SCHERER, A.; PERRET, J. K.; MOSS, C. Hyperpersonalization in E-Commerce - Effects on Consumer Perception and Behavior. Future of Business Administration, [S. l.], v. 5, n. 1, p. 18–48, 2026. DOI: 10.33422/fba.v5i1.1311. Disponível em: https://diamondopen.com/journals/index.php/fba/article/view/1311. Acesso em: 7 jul. 2026.