Business Analytics and Market Adaptation in the E-Commerce Industry in Nigeria. Future of Business Administration, [S. l.], v. 1, n. 1, p. 23–40, 2022. DOI: 10.33422/fba.v1i1.309. Disponível em: https://diamondopen.com/journals/index.php/fba/article/view/309. Acesso em: 27 oct. 2025.